WAKE FIT is run by Samuel Wake. Samuel has over 20 years’ experience in the fitness industry. After graduating with an honours degree in Sports Studies in 2001 he worked as the Assistant Strength and Conditioning Coach for the Canadian Olympic team under world class strength coach Andy Barnett (later of New York Giants fame). After this Samuel achieved his lifetime ambition, being commissioned into the RAF as an Officer.
During his time in the military Samuel took up the sport of Luge, initially as an RAF athlete and later as a member of team GB. Samuel represented Britain on numerous occasions, competing in prestigious races such as the World Cup and European Championships, reaching a highest world ranking of 57th. During this time Samuel was approached to become a fitness model and has since worked for various brands and magazines.
After 10 years in the RAF Samuel left the military to set up his own fitness business. This allowed him to concentrate on his passion: coaching clients and helping them achieve their goals. Samuel practices what he preaches and applies his knowledge by competing in ‘physique/fitness competitions’. He is still involved with elite level sport and performs the role of Strength and Conditioning coach for the GB Luge team.
Samuel currently conducts his personal training from a well equipped Central London gym as well as outdoor/home visits. Samuel has a diverse portfolio of clients from actors and West-end performers to ‘office based’ professionals. He is also been a regular writer and advisor for Men’s Fitness magazine.
The culture behind WAKE FIT is that of one to help others. To that end we do look to help worthy cases free of charge. If you are a charity in need of help or advice please get in touch to see if we can assist. Similarly, if you are an individual with physical or mental disability requiring help with aspects of your fitness and health please do get in contact.
WAKE FIT aims to donate a minimum of 10% of profits to charity.
As a professional skater fitness is of paramount importance. I came to Sam to improve my size and muscular strength as I had seen his previous results. I not only achieved my goals, I also learnt a great deal and had fun in the process.
Hi, this is me, Head Coach of WAKE FIT. I don’t put myself through a ‘transformation’ that often now as my focus is you. However, I do so periodically to road test new methods and to ensure I don’t become an ‘arm-chair advisor’. I live and breathe fitness and I aim for this to shine through in all that I do.
Working in musical theatre made me very body conscious. Coupled with a previous back injury I thought my hopes for my perfect body were behind me. I knew of Sam’s reputation through a friend so I thought I’d give it one last shot. He worked with me online as I live in Germany and suddenly it all started fitting into place. Results came quick and this motivated me further. I can’t wait to see how much far I can go.
I’ve always been a fit guy and I know what I’m doing in the gym. I did however have ambitions to compete in a fitness show and this required me to get to bodyfat levels I had never been before. I knew Sam from the gym and his background, so worked with him to adjust my routine and eating plan to look my best ready for the stage.
I had no background in fitness and needed to find someone trust worthy to help me bulk up for an acting role. Sam was instantly motivating and could answer all my questions. He started training me and 3 months later the results spoke for themselves.
I have always been fit and strong from playing rugby to a good standard but I wanted to translate that fitness into a healthy aesthetic look. Sam over-hauled my diet and training and supported me all the way. I’m now planning to smash my previous best. Cheers mate.
I had always wanted to look a certain way and had spent plenty of time and money on personal trainers. It wasn’t until I met Sam that I really started to progress. I achieved my dream physique and all within the limitations of a hectic business career.